{"g":"Deregulated electricity markets allow consumers to choose who they purchase electricity from. Companies that compete in these markets are known as Retail Power Marketers. As with any company looking to attract customers, Retail Power Marketers market themselves to end users in the hopes of gaining their business. Some Retail Power Marketers generate their own electricity or have a parent company that handles electricity generation, while others purchase their power directly from the wholesale power marketplace. Power delivery to the customers of a Retail Power Marketer is usually handled by a separate utility company who owns the transmission lines."}