Superior Water Light and Power
Electricity Rates, Plans & Statistics
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About Superior Water Light and Power
Superior Water Light and Power has their head offices in Superior, Wisconsin and provides electricity in 3 cities in Wisconsin. The company last reported a total of 112 industrial customer accounts, 2,399 commercial customer accounts and 13,085 residential customers, which makes up the sum of their customers. The average residential electricity rate for consumers of Superior Water Light and Power is around 15.50 cents per kilowatt hour . This is less than both the Wisconsin and the US average prices of 17.43 and 16.13 cents per kilowatt hour, respectively. Of the 1,012,448 megawatt hours Superior Water Light and Power sold and dispossessed, 99.06% were from retail sales. Of the megawatt hours they sourced, 1,012,448 megawatt hours were procured by way of the wholesale electricity market. The revenue for Superior Water Light and Power in 2023 from electricity sales was $90,744,000, with 98.14% coming from retail sales to end users.
Patrons of the company pay an average residential electric bill of $84.94. This is 19.87% below the state average bill of $113. The supplier currently does not generate their own electricity. Instead, they must purchase that electricity at wholesale rates from other suppliers and then resell it to end users. The company's customers experience an average of 0.18 power outages per consumer a year. These outages last for an average of 17 minutes, while the US average is 1.44 outages per customer and 123.49 minutes per outage.
Losing electricity due to heat dissipation while transmitting electricity and other causes is part of operating in the electricity production business. Suppliers are required to report these losses to government agencies who track electricity grid efficiencies. Superior Water Light and Power recently reported a yearly loss of about 0.94% of the electricity that they generate. Superior Water Light and Power's energy loss numbers leave them with a ranking of 5th best out of the 116 providers that operate in the state and report energy loss and 118th best out of 3530 in the country.
Superior Water Light and Power Rate & Electric Bills
Superior Water Light and Power residential electric rates are highest in October and the highest average bill is in January.
Historical Electricity Rates:
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Superior Water Light and Power Overview
- Company Type:Investor Owned
- Parent Company:ALLETE
- Headquarters: 2915 Hill Avenue
Superior, Wisconsin 54880
United States of America - CEO:Rob Sandstrom
Superior Water Light and Power Contact
- Website:www.swlp.com
- Customer Service Phone:(715) 394-2200
- Contact Page:www.swlp.com
- Social Media:
Superior Water Light and Power Service
- Rates & Plans:www.swlp.com
- Outage Map:www.swlp.com
- States Served:
- Wisconsin
- Counties Served:
- Douglas County
- Major Cities Served:
- Superior
- Superior Village
- Oliver
Energy Loss
Superior Water Light and Power's energy loss due to business operations.
Total Energy Loss
9,541MWh
118 National Rank
Grid Reliability
Length & Frequency of Superior Water Light and Power's Power Outages
17 min.
vs. national average of 123.49 min.
0.18 outages/yr
vs. national average of 1.44
Power Outages
Currently, 0 customers are being tracked in Superior Water Light and Power.
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Superior Water Light and Power Coverage Map

Superior Water Light and Power State Coverage
State | Customers | Sales ($) | State Rank Based On Revenue | % of Provider's Residential Sales in State |
---|---|---|---|---|
Wisconsin | 15,596 | 94,800,781 | 9 | 100% |
Superior Water Light and Power County Coverage
County | Population | Providers | Avg. County Rate (¢) | Avg. Electric Bill |
---|---|---|---|---|
Douglas County | 44,034 | 4 | 15.41 | $105.32/mo |
Cities Superior Water Light and Power Has Coverage
- Oliver, WI
- Superior, WI
- Superior Village, WI
* City coverage generated based on government data. Always verify you can get service from the provider.
Superior Water Light and Power Reviews
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Superior Water Light and Power FAQ:
What is the average bundled electricity rate for Superior Water Light and Power customers?
The average bundled price of electricity for consumers of Superior Water Light and Power is 15.50 cents per kilowatt hour (¢/kWh).
What is the phone number for Superior Water Light and Power?
Superior Water Light and Power's customer service phone number is (715) 394-2200
Does Superior Water Light and Power have a parent company?
Superior Water Light and Power is a subsidiary of ALLETE.
What is the average bundled bill for Superior Water Light and Power customers each month?
The average monthly bundled electric bill for customers of Superior Water Light and Power is $84.94. The state average bundled bill is $113.00 and the US average is $113.00.
When will Superior Water Light and Power power be restored?
The average number of minutes for an outage for Superior Water Light and Power's consumers is 17 minutes.
What cities does Superior Water Light and Power supply electricity in?
Superior Water Light and Power provides electricity in 3 cities.
Who is the CEO of Superior Water Light and Power?
Superior Water Light and Power's current CEO is Rob Sandstrom.