Direct Energy

About Direct Energy

Direct Energy is a retail power marketer. A retail power marketer is a company that offers their services in deregulated electricity markets where consumers can purchase electricity from a multitude different providers. At the time of the most recent government reports, the supplier listed a total of 686,621 electricity customers signed up for their services. This total is made up of 604,160 residential customer accounts, 77,257 commercial customers and 5,204 industrial accounts. Direct Energy averages 12.57 cents per kilowatt hour charged to their consumers for residential electricity, which is 8.05% below the nationwide average price of 13.67 cents. The company had sales of 4,156,011 megawatt hours in 2020 through wholesale channels. Wholesale power purchases made up 100.00% of the total electricity sourced by the company . Exactly 87,964,375 megawatt hours were acquired by way of the wholesale electricity market. Direct Energy made $5,808,403,300 in 2020. Exactly $169,401,400 of that revenue came from wholesale electricity sales and $5,639,001,900 came from sales to residential energy users.

Consumers of the company pay an average monthly residential electric bill of $137.73. This is 13.85% higher than the US average bill of $120.97. Electricity production is not part of the Direct Energy business plan, as they purchase electricity at wholesale rates and then resell to their consumers.