Direct Energy: Rates and Coverage Area

Direct Energy

Electricity Rates, Plans & Statistics

High Power Bills?

Reduce or replace your electricity bill with solar

About Direct Energy

Direct Energy serves electricity to 17 states in the nation including cities like New York, Chicago, Houston, Philadelphia, and Dallas. The entity is a retail power marketer. On average, Direct Energy's residential electricity rate is 13.58 cents per kilowatt hour, which is 13.84% less than the nationwide average of 15.76 cents. In 2022 the company sold 69,966,779 megawatt hours via retail sales to end users. The electricity sourced by Direct Energy is made up of primarily wholesale purchased megawatt hours, with 73,634,344 megawatt hours acquired by the company. The total revenue for the company in 2022 from electricity sales was $6,002,007,700, with $5,895,265,600 coming from retail sales to end users and $106,742,100 from sales to the wholesale market.

Consumers of the company pay an average monthly residential electric bill of $161.04. This is 18.98% higher than the US average bill of $135.34. Electricity production is not part of the Direct Energy business plan, as they purchase electricity at wholesale rates and then resell to their consumers.

Energy Loss

Direct Energy loses electricity at a rate of 3.63% of their generation due to heat dissipation and other causes. The national energy loss average is 2.87%, giving Direct Energy a rank of 527th best out of 3526 providers who report energy loss in the country.

Direct Energy Rate & Electric Bills

Direct Energy residential electric rates are highest in April and the highest average bill is in August.

Historical Electricity Rates:

Price Per kWhAverage Bill$0.141/kWh$0.111/kWh$250.25/mo.$90.10/mo.
1482nd13.58¢Direct Energy's Average residential price per kWh
2483rd$161.04Average monthly electricity bill for Direct Energy's residential customers

Go Solar for less than your cell phone bill.

Direct Energy Overview

Direct Energy Contact

Direct Energy Service

Energy provider of the year for Rhode Island, Major Provider Category
Top 3 Lowest Average Residential Monthly Bill
Rhode Island, Major Provider Category
Claim Award
Energy provider of the year for Rhode Island, Major Provider Category
Top 3 Lowest Residential Electricity Rate
Rhode Island, Major Provider Category
Claim Award
Energy provider of the year for New Hampshire, Major Provider Category
Top 3 Lowest Residential Electricity Rate
New Hampshire, Major Provider Category
Claim Award

Energy Loss

Direct Energy's energy loss due to business operations.


Total Energy Loss


527 National Rank

Go Solar for less than your cell phone bill.

Direct Energy Coverage Map

Coverage Map Placeholder

Direct Energy State Coverage

StateCustomersSales ($)State Rank Based On Revenue% of Provider's Residential Sales in State
District of Columbia5,71886,460,366.7880.28%
New Hampshire34,75385,743,663.7944.59%

Direct Energy County Coverage

CountyPopulationProvidersAvg. County Rate (¢)Avg. Electric Bill
Adams County106,0276020.45$164.14/mo
Adams County65,8783918.61$129.15/mo
Adams County27,5645522.57$170.40/mo
Albany County315,8114824.62$159.18/mo
Albemarle County114,534614.67$159.01/mo
Alcona County10,138418.74$105.84/mo
Alexander County5,4884018.53$130.44/mo
Alexandria city155,525313.76$134.29/mo
Alger County8,911524.08$104.93/mo
Allegan County121,210518.66$114.01/mo

Cities Direct Energy Has Coverage

* City coverage generated based on government data. Always verify you can get service from the provider.

Direct Energy Reviews

Write a Review of Direct Energy

Direct Energy FAQ:

Does Direct Energy have any subsidiary companies?

Direct Energy owns Bounce Energy, First Choice Power, and Strategic Energy LLC.

How many states does Direct Energy provider electricity to?

There are 17 states that receive at least some electricity coverage by Direct Energy including California, Texas, New York, Pennsylvania, and Illinois.

How many counties does Direct Energy provider electricity to?

Direct Energy offers service to customers in 804 counties.

What company is Direct Energy owned by?

Direct Energy is owned by NRG Energy.

What is the average bundled bill for Direct Energy customers each month?

Consumers of Direct Energy pay, on average, a monthly bundled bill of $161.04.

What is the phone number for Direct Energy?

The Direct Energy phone number is (888) 305-3828.

What is the average BUNDLED electricity rate for Direct Energy customers?

Consumers of Direct Energy, on average, have an electricity BUNDLED rate 13.58 cents per kilowatt hour (¢/kWh).

What cities does Direct Energy offer service to?

Direct Energy supplies in 7716 cities throughout the country.

Ginalyn Gelera
Last Reviewed By: Ginalyn Gelera
Published: 2022-08-04