Live Brighter 12
Residential
- Rate 16.79¢ / kWh
- Contract Length 12 mo.
- Effective Date Jul 2022
- Green Energy 0%
- Plan seen in Washington D.C.
- Terms and Conditions
Electricity Rates, Plans & Statistics
Direct Energy is a retail power marketer. A retail power marketer is a company that offers their services in deregulated electricity markets where consumers can purchase electricity from a multitude different providers. At the time of the most recent government reports, the supplier listed a total of 686,621 electricity customers signed up for their services. This total is made up of 604,160 residential customer accounts, 77,257 commercial customers and 5,204 industrial accounts. Direct Energy averages 12.57 cents per kilowatt hour charged to their consumers for residential electricity, which is 8.05% below the nationwide average price of 13.67 cents. The company had sales of 4,156,011 megawatt hours in 2020 through wholesale channels. Wholesale power purchases made up 100.00% of the total electricity sourced by the company . Exactly 87,964,375 megawatt hours were acquired by way of the wholesale electricity market. Direct Energy made $5,808,403,300 in 2020. Exactly $169,401,400 of that revenue came from wholesale electricity sales and $5,639,001,900 came from sales to residential energy users.
Consumers of the company pay an average monthly residential electric bill of $137.73. This is 13.85% higher than the US average bill of $120.97. Electricity production is not part of the Direct Energy business plan, as they purchase electricity at wholesale rates and then resell to their consumers.
Direct Energy loses electricity at a rate of 4.14% of their generation due to heat dissipation and other causes. The national energy loss average is 2.76%, giving Direct Energy a rank of 672nd best out of 3510 providers who report energy loss in the country.
Direct Energy residential electric rates are highest in January and the highest average bill is in May.
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Direct Energy offers a total of 122 plans for electricity. Plans are subject to change at any time and these may not be the plans currently offered.
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Direct Energy's energy loss due to business operations.
Total Energy Loss
3,641,522MWh
672 National Rank
State | Customers | Sales ($) | State Rank Based On Revenue | % of Provider's Residential Sales in State |
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California | 4,380 | 157,155,000 | 15 | |
Connecticut | 48,532 | 189,135,800 | 4 | 4.27% |
Delaware | 6,955 | 28,951,500 | 4 | 0.94% |
District of Columbia | 5,720 | 152,067,000 | 4 | 0.07% |
Illinois | 77,868 | 445,211,400 | 4 | 7.31% |
Maine | 822 | 32,095,800 | 10 | |
Maryland | 49,577 | 217,736,700 | 6 | 5.41% |
Massachusetts | 289,896 | 505,637,500 | 4 | 39.78% |
Michigan | 1,179 | 55,092,200 | 4 | |
New Hampshire | 25,312 | 67,978,000 | 4 | 2.78% |
Direct Energy owns Bounce Energy, First Choice Power, and Strategic Energy LLC.
Direct Energy is owned by NRG Energy.
You can reach Direct Energy by phone via (888) 305-3828.
The average BUNDLED price of electricity for customers of Direct Energy is 12.57 cents per kilowatt hour (¢/kWh).
Currently, the average monthly bundled electric bill for customers of Direct Energy is $137.73. The United States average is $120.97 for bundled service.
Direct Energy offers service to customers in 17 states in the country including California, Texas, New York, Pennsylvania, and Illinois.