Direct Energy: Rates and Coverage Area

Direct Energy

Electricity Rates, Plans & Statistics

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About Direct Energy

Direct Energy serves electricity to 17 states in the nation including cities like New York, Chicago, Houston, Philadelphia, and San Antonio. The entity is a retail power marketer. At the time of the most recent government reports, the supplier reported a total of 371,260 electricity customers signed on for their services. This total is made up of 289,784 residential customer accounts, 77,802 commercial customer accounts and 3,674 industrial properties. Direct Energy's average residential electricity price per kilowatt hour is 15.26 cents per kilowatt hour, which is 5.36% less than the nationwide average of 16.13 cents. In 2023 the company sold 0.99% of their total megawatt hours disposed to other providers on the wholesale market. The electricity they sourced was made up of megawatt hours that they purchased by way of the wholesale electricity market. They purchased 74,540,667 megawatt hours on the wholesale market. The total revenue for Direct Energy in 2023 from electricity sales was $6,419,475,500, with $6,355,004,400 coming from retail sales to end users and $64,471,100 from wholesale electricity sales.

Consumers of the company pay an average monthly residential electric bill of $172.64. This is 22.22% higher than the US average bill of $141.25. Electricity production is not part of the Direct Energy business plan, as they purchase electricity at wholesale rates and then resell to their consumers.

Energy Loss

Direct Energy loses electricity at a rate of 4.52% of their generation due to heat dissipation and other causes. The national energy loss average is 2.43%, giving Direct Energy a rank of 963rd best out of 3530 providers who report energy loss in the country.

Direct Energy Rate & Electric Bills

Direct Energy residential electric rates are highest in October and the highest average bill is in August.

Historical Electricity Rates:

Price Per kWhAverage Bill$0.160/kWh$0.091/kWh$260.78/mo.$83.57/mo.
1976th15.26¢Direct Energy's Average residential price per kWh
2500th$172.64Average monthly electricity bill for Direct Energy's residential customers

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Direct Energy Overview

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Direct Energy Service

Energy provider of the year for Rhode Island, Major Provider Category
Top 3 Lowest Average Residential Monthly Bill
Rhode Island, Major Provider Category
Claim Award
Energy provider of the year for Rhode Island, Major Provider Category
Top 3 Lowest Residential Electricity Rate
Rhode Island, Major Provider Category
Claim Award
Energy provider of the year for New Hampshire, Major Provider Category
Top 3 Lowest Residential Electricity Rate
New Hampshire, Major Provider Category
Claim Award

Energy Loss

Direct Energy's energy loss due to business operations.

-4.52%

Total Energy Loss

3,371,922MWh

963 National Rank

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Direct Energy State Coverage

StateCustomersSales ($)State Rank Based On Revenue% of Provider's Residential Sales in State
California8,755434,034,740.2113
Connecticut72,875277,068,139.648.84%
Delaware4,68944,630,428.0760.57%
District of Columbia4,12762,520,954.3180.18%
Illinois81,719525,594,789.365.86%
Maine1,13535,657,547.796
Maryland29,979283,076,242.7162.88%
Massachusetts317,789713,013,818.73442.12%
Michigan1,05356,761,846.256
New Hampshire94,102176,198,098.81411.3%
17 states with service

Direct Energy County Coverage

CountyPopulationProvidersAvg. County Rate (¢)Avg. Electric Bill
Adams County106,0277319.92$168.60/mo
Adams County65,8785521.42$160.09/mo
Adams County27,5647020.92$166.29/mo
Albany County315,8116127.29$196.44/mo
Alcona County10,138819.37$117.17/mo
Alexander County5,4885621.34$160.65/mo
Alger County8,911922.73$113.27/mo
Allegan County121,210918.98$118.48/mo
Allegany County46,6546525.90$185.31/mo
Allegheny County1,233,2537621.08$169.72/mo
734 counties with coverage

Cities Direct Energy Has Coverage

* City coverage generated based on government data. Always verify you can get service from the provider.

Direct Energy Reviews

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Direct Energy FAQ:

Does Direct Energy have any subsidiary companies?

Direct Energy owns Bounce Energy, First Choice Power, and Strategic Energy LLC.

How many states does Direct Energy provider electricity to?

There are 17 states that receive at least some electricity coverage by Direct Energy including California, Texas, New York, Pennsylvania, and Illinois.

How many counties does Direct Energy provider electricity to?

Direct Energy offers service to customers in 734 counties.

What company is Direct Energy owned by?

Direct Energy is owned by NRG Energy.

What is the average bundled bill for Direct Energy customers each month?

Consumers of Direct Energy pay, on average, a monthly bundled bill of $172.64.

What is the phone number for Direct Energy?

The Direct Energy phone number is (888) 305-3828.

What is the average BUNDLED electricity rate for Direct Energy customers?

Consumers of Direct Energy, on average, have an electricity BUNDLED rate 15.26 cents per kilowatt hour (¢/kWh).

What cities does Direct Energy offer service to?

Direct Energy supplies in 7758 cities throughout the country.

Ginalyn Gelera
Last Reviewed By: Ginalyn Gelera
Published: 2024-11-12