Direct Energy

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About Direct Energy

Direct Energy serves electricity to 17 states in the nation including cities like New York, Chicago, Houston, Philadelphia, and Dallas. The entity is a retail power marketer. At the time of the most recent government reports, the supplier reported a total of 588,882 electricity customers signed on for their services. This total is made up of 508,683 residential customer accounts, 74,581 commercial customer accounts and 5,618 industrial properties. Direct Energy's average residential electricity price per kilowatt hour is 11.76 cents per kilowatt hour, which is 23.62% less than the nationwide average of 15.39 cents. In 2021 the company sold 1.66% of their total megawatt hours disposed to other providers on the wholesale market. The electricity they sourced was made up of megawatt hours that they purchased by way of the wholesale electricity market. They purchased 81,600,702 megawatt hours on the wholesale market. The total revenue for Direct Energy in 2021 from electricity sales was $5,661,170,400, with $5,574,419,200 coming from retail sales to end users and $86,751,200 from wholesale electricity sales.

Consumers of the company pay an average monthly residential electric bill of $144.88. This is 10.70% higher than the US average bill of $130.88. Electricity production is not part of the Direct Energy business plan, as they purchase electricity at wholesale rates and then resell to their consumers.

Energy Loss

Direct Energy loses electricity at a rate of 5.27% of their generation due to heat dissipation and other causes. The national energy loss average is 2.45%, giving Direct Energy a rank of 1043rd best out of 3509 providers who report energy loss in the country.

Direct Energy Rate & Electric Bills

Direct Energy residential electric rates are highest in January and the highest average bill is in December.

Historical Electricity Rates:

Price Per kWhAverage Bill$0.128/kWh$0.114/kWh$144.88/mo.$119.63/mo.
1153rd11.76¢Direct Energy's Average residential price per kWh
2392nd$144.88Average monthly electricity bill for Direct Energy's residential customers

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Direct Energy Plans

Direct Energy offers a total of 0 plans for electricity. Plans are subject to change at any time and these may not be the plans currently offered.

Most Popular Direct Energy Plans

Energy provider of the year for Rhode Island, Major Provider Category
Top 3 Lowest Average Residential Monthly Bill
Rhode Island, Major Provider Category
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Energy provider of the year for Rhode Island, Major Provider Category
Top 3 Lowest Residential Electricity Rate
Rhode Island, Major Provider Category
Claim Award
Energy provider of the year for New Hampshire, Major Provider Category
Top 3 Lowest Residential Electricity Rate
New Hampshire, Major Provider Category
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Energy Loss

Direct Energy's energy loss due to business operations.


Total Energy Loss


1043 National Rank

Direct Energy Coverage Map

Coverage Map Placeholder

Direct Energy State Coverage

StateCustomersSales ($)State Rank Based On Revenue% of Provider's Residential Sales in State
District of Columbia5,606157,827,20040.09%
New Hampshire24,37067,395,70043.12%

Direct Energy County Coverage

CountyPopulationProvidersAvg. County Rate (¢)Avg. Electric Bill
Adams County103,7826115.90$142.01/mo
Adams County65,8784114.80$108.34/mo
Adams County27,5645716.59$142.76/mo
Albany County314,6795020.66$138.38/mo
Albemarle County111,438614.06$155.91/mo
Alcona County10,138417.74$104.92/mo
Alexander County5,4884214.83$110.24/mo
Alexandria city158,185314.32$141.51/mo
Alger County8,911522.05$95.45/mo
Allegan County119,418517.98$113.95/mo

Cities Direct Energy Has Coverage

* City coverage generated based on government data. Always verify you can get service from the provider.

Direct Energy Reviews

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Direct Energy FAQ:

Does Direct Energy have any subsidiary companies?

Direct Energy owns Bounce Energy, First Choice Power, and Strategic Energy LLC.

How many states does Direct Energy provider electricity to?

There are 17 states that receive at least some electricity coverage by Direct Energy including California, Texas, New York, Pennsylvania, and Illinois.

How many counties does Direct Energy provider electricity to?

Direct Energy offers service to customers in 804 counties.

What company is Direct Energy owned by?

Direct Energy is owned by NRG Energy.

What is the average bundled bill for Direct Energy customers each month?

Consumers of Direct Energy pay, on average, a monthly bundled bill of $144.88.

What is the phone number for Direct Energy?

The Direct Energy phone number is (888) 305-3828.

What is the average BUNDLED electricity rate for Direct Energy customers?

Consumers of Direct Energy, on average, have an electricity BUNDLED rate 11.76 cents per kilowatt hour (¢/kWh).

What cities does Direct Energy offer service to?

Direct Energy supplies in 7707 cities throughout the country.

Fernando García
Last Reviewed By: Fernando García
Published: 2022-08-04